PRIVACY POLICY
Effective Date: September 14, 2026
Rural Supply Co. respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and share information when you visit our website, make a purchase, contact us, or sign up to receive communications from us.
By using this website, you acknowledge the practices described in this Privacy Policy.
Information We Collect
We may collect personal information that you voluntarily provide to us, including:
Name
Email address
Billing and shipping address
Telephone number
Order and transaction information
Information submitted through contact forms
Email marketing preferences
Other information you choose to provide when communicating with us
When you make a purchase, payment information is processed through our website's payment providers. Rural Supply Co. does not directly store complete credit or debit card information.
We may also automatically receive certain technical information when you visit our website, such as your IP address, browser type, device information, referring pages, pages visited, and interactions with the website.
How We Use Your Information
We may use the information we collect to:
Process and fulfill orders
Provide order confirmations and shipping information
Communicate with you about your order
Respond to questions or customer service requests
Maintain customer and subscriber records
Send marketing communications when you have chosen to receive them
Improve our website, products, and customer experience
Detect or prevent fraudulent or unauthorized activity
Comply with applicable legal and regulatory requirements
Email Communications
If you subscribe to News From Outside Town, we may use your email address to send you information about new products, small-batch releases, company news, promotions, stories, and other Rural Supply Co. updates.
You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in our emails.
Transactional communications related to purchases, shipping, account activity, or customer service may still be sent when necessary.
Ecommerce and Fulfillment
Our website and online store are hosted through Squarespace. Information submitted through our website may therefore be processed by Squarespace in connection with providing website, ecommerce, customer management, and related services.
Products may be produced and fulfilled by third-party fulfillment partners, including Printful. Information necessary to complete your order, such as your name, shipping address, product selection, and order details, may be shared with these providers for production, fulfillment, and delivery.
We only share information with service providers when reasonably necessary to operate our business, fulfill orders, provide services, or comply with legal requirements.
Payments
Payments are processed through third-party payment processors available through our ecommerce platform. These providers may collect and process payment information according to their own privacy policies and security practices.
Rural Supply Co. does not directly store your complete payment card information.
Cookies and Website Analytics
Our website may use cookies and similar technologies to operate the site, remember preferences, understand website traffic, support ecommerce functionality, and improve the customer experience.
Some cookies are necessary for the website to function properly. Others may support analytics or other website features.
Depending on your location and our website configuration, you may be provided with options for managing certain cookie preferences.
How We Share Information
Rural Supply Co. does not sell your personal information to third parties.
We may share information with trusted service providers that assist us in operating the business, including website hosting, ecommerce, payment processing, order fulfillment, shipping, analytics, and email communications.
We may also disclose information when required by law or when reasonably necessary to protect our rights, customers, business, or others.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements.
Marketing subscribers remain on our mailing list until they unsubscribe or their information is otherwise removed in accordance with applicable requirements.
Data Security
We take reasonable measures to protect the information entrusted to us. We also rely on established third-party service providers to provide secure infrastructure for ecommerce, payments, website hosting, and fulfillment.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
Your Choices
Depending on where you live, you may have certain rights regarding your personal information.
You may contact us to request information about personal data we maintain about you, request correction or deletion where applicable, or ask questions about how your information is handled.
You may unsubscribe from marketing communications at any time using the unsubscribe link included in those communications.
Children's Privacy
Our website and products are not directed toward children under 13, and we do not knowingly collect personal information from children under 13.
If we become aware that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.
Third-Party Links
Our website may contain links to websites operated by third parties. Rural Supply Co. is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our business, website, services, or applicable requirements.
When material changes are made, the updated policy will be posted on this page with a revised effective date.
Contact Us
Questions or requests regarding this Privacy Policy or your personal information may be submitted through the Contact page on our website.
Rural Supply Co.
A McMichael Goods Company
For Life Outside Town.